CROMBA Digital
An agency combining strategy, creativity and technology, offering consulting, content, growth, websites and automation.
Explore CROMBA ↗STRATEGY · GROWTH · DIGITAL MEDIA
Haitham Saad
هيثم سعد
CROMBA founder & digital transformation expert
I connect strategy, content and technology to help organisations and brands develop their digital presence and build clear paths to growth.
BACKGROUND & EXPERIENCE
From media experience
to organisational growth.
Haitham Saad is the founder and CEO of CROMBA, specialising in digital transformation, marketing and media product development. His experience spans team leadership, growth strategy and the digital development of media organisations and brands.
- CROMBA
Founder and CEO, bringing together strategy, marketing, digital presence and product development.
- ArabicPost
Led the digital division at ArabicPost, with experience in team leadership and developing digital media presence.
- Al Jazeera
Worked in digital marketing at the Al Jazeera Digital Newsroom and Al Jazeera O2.
Experience reference: Digital Media Master’s faculty profile.
EDUCATION & QUALIFICATIONS
An academic foundation
for practical work.
- Master’s
Master’s in Business Administration and Digital Marketing
Istanbul University · Türkiye
- Diploma
Digital Marketing Diploma
Northwestern University · United States
WORK & INITIATIVES
Strategy put into practice.
CROMBA Editorial
An experimental CROMBA product exploring the use of AI to support editorial and media workflows.
About the product ↗Digital media education
Listed among the faculty of the Digital Media Master’s programme, specialising in digital transformation and growth strategy.
Published faculty bio ↗DOCUMENTED MEDIA COMMENTARY
In the media.
Contributions on new media and digital platforms, with direct links to the original publishers.
Meta layoffs and their effect on platform services
Expert commentary on how Meta’s staffing changes could affect users, advertising and business services.
Clubhouse and the rise of live audio communities
Commentary on Clubhouse and the use of live audio rooms for communication, training and marketing.
Hashtags, trends and social media dynamics
Analysis as a new media researcher of trending hashtags and account behaviour on social platforms.
CROMBA TEAM
Mahmoud Al Ali — CROMBA partner & media strategy expert ↗Let’s talk about your next step.
For consulting, collaboration and training, contact the CROMBA team.