02:14 — 03:06
“Reach matters, but it is not the whole story. A video can attract many views. The question is: how many people return to watch you again?”
INTERNAL PILOT · HUMAN-LED EDITING
Keep the editorial control.
Cromba Editorial is your AI editorial assistant for long-form interviews and conversations. Discover suggested excerpts, timestamps, editorial angles and draft headlines — with an editor making the final call.
FROM CONVERSATION TO EDITORIAL DECISION
Go back to the surrounding context, understand why a moment was suggested, and refine it before handing it to your video editor.
02:14 — 03:06
“Reach matters, but it is not the whole story. A video can attract many views. The question is: how many people return to watch you again?”
A clear distinction between reaching an audience and building a lasting relationship.
Keep the line explaining that reach matters, so the excerpt does not distort the speaker’s meaning.
Editor reviews context, headline and notes
01 / How it works
Work from a transcript to identify themes and potentially valuable moments in a longer conversation.
Review excerpt timestamps, summaries, editorial angles and draft headlines alongside their context.
Edit, approve or exclude a suggestion, then prepare a brief with timestamps and notes for the video editor.
Cromba Editorial supports editorial preparation. It does not automatically publish content or deliver a finished edited video.
Find potential story angles in interviews without losing the surrounding context.
Review moments from a longer conversation for possible standalone excerpts.
Turn approved selections into a clear handoff for the video editor.
02 / About the product
Cromba Editorial is a product developed by Cromba Digital, a company incorporated in Türkiye in 2022.
2022 refers to the legal incorporation of Cromba Digital, not the launch year of Cromba Editorial.
An early-stage product currently being tested within Cromba’s own editorial workflow. It is not yet publicly available as a self-service product.
Technical development and editorial expertise working together, with human review at the heart of the process.
Tell us about your content, your workflow and the challenges your editors face. Let’s discuss whether a pilot would be a good fit.