Platform news, report analysis and practical guides connecting marketing to business growth.
YouTube & Monetisation · Policy update explained
Understand YouTube’s 2027 monetisation update: acceptance deadlines, the 10 million Shorts views threshold, revenue shares and Premium calculations.
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Digital Advertising · Practical guide
Choose, adapt and test existing short videos for YouTube advertising, from the opening message and usage rights to landing pages and lead quality.
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Creator Marketing · Practical guide
Build a practical process for finding useful creator videos, confirming advertising rights and testing Spark Ads against real business outcomes.
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Digital Media · Practical analysis
Plan a newsroom’s YouTube strategy around returning audiences, credible presentation, sustainable memberships and protection against impersonation.
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B2B Marketing · Practical guide
Evaluate specialist creators by expertise, audience relevance and the buying questions they can answer, then measure the quality of resulting opportunities.
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SEO & Websites · Practical analysis
A practical diagnosis of falling Google traffic: Search Console, indexing and content review without rushed decisions.
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Advertising & Conversion · Practical analysis
Check message alignment, mobile usability, forms and qualified leads before increasing your Google Ads budget.
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Media Strategy · Practical analysis
Use advertising preference research to form hypotheses, then test channels against your audience, budget and business outcomes.
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Platforms & Communities · Platform update
What Meta’s Forum announcement means for community managers, with a practical plan for useful discussions, member contributions and measurement.
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Content Strategy · Practical analysis
Help users, finance, technology and leadership evaluate a B2B purchase with clear scope, implementation details and evidence they can share.
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Platform Reports · Report analysis
An independent reading of TikTok Next 2026: three trends, terminology, statistical context and CROMBA’s editorial perspective.
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SEO & Websites · Practical guide
A practical guide to content, indexing, internal links and measuring visibility and leads in Google’s AI-powered search.
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Artificial Intelligence · Update analysis
A look at Meta’s Muse announcement, its marketing uses and availability, with a practical framework for automation and human review.
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Creator Marketing · Practical guide
A practical approach to selecting YouTube creators, writing briefs, agreeing usage rights and measuring campaign outcomes.
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Data & Growth · Practical guide
Measure the journey from visitor to enquiry and qualified lead with GA4 events, form analysis and sales follow-up.
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Content Strategy · Practical guide
Turn audience questions, behind-the-scenes work and buying reasons into content experiments inspired by TikTok Next 2026.
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